Over the last 3 years starting WeHero, we’ve tried to build our business in the most sustainable way possible. As the number of volunteer events we ship around the country consistently increased, we began offsetting our carbon footprint to ensure all the positive impact we were generating through our volunteer events wasn’t being negated by the environmental ramifications.
The more we learned about the state of our environment and the amount of work that needs to be done to protect the current state of our planet, the more we all became interested in reducing our impact on the environment. As individuals, we all made minor lifestyle changes, but the changes needed to significantly reduce our carbon footprint greatly impacted our everyday lives. As a solution, we decided to offset our carbon footprint by investing in projects around the world that would not only reduce the amount of carbon in the atmosphere but also continue to reduce the cost of green technologies.
Unfortunately, we quickly realized determining an individual’s carbon footprint and then finding ways to offset it wasn’t as easy as we’d hoped. One’s carbon footprint fluctuates monthly based on a variety of factors and we weren’t interested in putting in copious amounts of time recalculating our footprint each month to then appropriately offset it.
Our mission at WeHero has always been to remove the friction for companies and individuals so they can give back to worthwhile causes without any hassle. We immediately recognized the need for a solution that easily calculated our carbon footprint and allowed us to offset it on an ongoing basis.
We decided to partner with Sean Woulfe, an expert in the carbon emissions space, in order to ensure that the tools we built would be delivering a real impact. After months of research and ideation, we’re proud to officially launch CarbonHero!
How does it work?
We worked hard to make CarbonHero as quick and easy as possible for users so we can encourage the most amount of people to take positive steps to improve the environment. Here’s how it works:
- Step One: An individual fills out the CarbonHero calculator where they answer basic questions about their lifestyle. These include how often they fly, how many miles they drive, and a bit about their diet. It may sound like a lot, but most people complete the calculator in less than 60 seconds!
- Step Two: After inputting your information into the calculator, we show you how much carbon you emit on a monthly and annual basis. We also compare this to the average American so you have a sense of how your carbon footprint compares.
- Step Three: We offer you the option of offsetting your entire carbon footprint, a portion of it, or none at all. We’ve built this as a subscription so that every month your carbon footprint is being offset so you can live a net-zero life.
- Step Four: We invest these funds into the most impactful carbon offset projects that not only improve the environment but also have secondary positive effects on individuals in emerging countries. We also provide monthly updates so you have a clear sense of the impact you’re making by continuing your subscription.
Our mission is to enable 1,000,000 people to offset their carbon over the next five years. The amazing world we live in is changing. Forests, coral reefs, and glaciers are all shrinking as carbon emissions increase year after year. Some say the problem is too large to fix – we disagree. Small collective actions by individuals can help slow down climate change and the impact it is having on our beautiful planet. Imagine living in a world where you didn’t have to worry about your impact on the environment. It’s not too late.